Feed is sold by weight in a small number of sizes, so the shelf tag has to make bag size and price-per-pound obvious enough to compare without doing arithmetic in the aisle.
Build labels for your pet and feed store →| Bag weight | The same food in 15lb and 40lb is two different purchases at two different shelf positions. |
|---|---|
| Price | Read from further back than a grocery tag, because feed sits on racking rather than at eye level. |
| Price per pound | The comparison customers actually make between bag sizes and brands. |
| Brand and formula | Buyers shop by formula — grain-free, senior, large breed — more than by brand alone. |
| UPC barcode | Reorder scanning on heavy items that rarely move for a count. |
Feed buyers are comparing cost per pound across bag sizes almost every time, and a shelf tag that shows only the bag price makes them do that maths standing up. Putting the unit price on the tag is the cheapest thing a feed store can do to look like the better-value option.
Included and editable — change any field, size or colour.
Bigger tags than a liquor shelf: feed sits on pallet racking and warehouse shelving where a 1" tag disappears. Wider sheet labels and 2" x 4" stock read better at that distance.